"Optics."
Now, the Real Doctor is an ophthalmologist, so optics is a real thing that is wonderful. However, that poor word has become abused, dragged into political arguments. Firing your FBI director while he's investigating you is "bad optics." Having zero women on your panel trying to devise health care policy is "lousy optics." Meeting with Russky bigwigs while you are being investigated for unseemly doings with the very same bigwigs is "questionable optics." I think it's time to come up with a better word; these things have nothing to do with refraction or reflection or interference or angles of incidence; they are, really, about morality, and so should be framed in such language. They are "villainous" or "immoral" or "stupid"--so please say so.
Thanks!
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